FREE Expert Speaker Seminars

Included in the price of admission to the show
are FIVE STAGES featuring over 80 garden experts and floral designers.

Click on a day below to see the Daily Schedule:

Wednesday    Thursday    Friday    Saturday    Sunday



or CLICK HERE to DOWNLOAD the Daily Seminar/Demonstration Schedule in PDF format.

  • Meet the experts. Hear what some of America’s finest horticulturists have to share with you.
  • Watch as leading floral designers from around the country fashion the world’s most beautiful flowers into gorgeous arrangements.
  • Discover how to create your own remarkable garden with hands-on demonstrations and inspiring seminars all of which are included in the price of your ticket.

In addition to the dozens of free seminars, the show is offering a limited slate of select premium opportunities that are available no where else at these very special rates. If you are interested in photography going a step further in your interest in botanic photography or international floral design, the premium talks and workshops offered by the PhotoBotanics and Occasion! are perfect for you. Check them out!


Coordinating the five stages of free seminars is Garden Tribe,  lauded in the San Francisco Chronicle as “an online classroom that connects the world of gardeners with world-class horticultural experts and garden/floral designers.” Sunset magazine singled out Garden Tribe as a “Best in the West” online find. The San Francisco Flower & Garden Show is please to partner with the experts at Garden Tribe to bring the best of the best to our stages. MORE...


… featuring California-Grown Flowers

The American Institute of Floral Designers (AIFD), established in 1965, is the oldest and largest non-profit organization dedicated to recognizing and promoting the art of floral design as a professional career. Membership in AIFD requires rigorous training and successfully passing a comprehensive examination that demonstrate excellence in floral artistry. The San Francisco Flower & Garden Show is please to partner with the AIFD to bring some of America’s most accomplished floral designers to the Flower Pavilion stage.

Schedule to be announced

Please check back soon.


Special seminars and hands-on workshops
are premium offerings that require an additional fee.

SPECIAL PROGRAM: International Floral Demonstrations & Hands-On Workshops


SPECIAL_white-badgeThe Lecture – Demonstrations offered by Occasion! are the perfect way to observe & experience each floral master creating their amazing floral art. In these 1½-hour presentations, many designs will be completed right in front of you. There are always opportunities to ask questions about design philosophy, scale, use of color and texture etc. MORE…


SPECIAL_white-badgeThe workshops offered by Occasion! are full day “hands on” classes that include instruction of the latest techniques and philosophies of the title of the workshop, (i.e. Trendsetter Weddings), as well as the finest flowers, and materials. You need only bring your tools. A lovely lunch provided by a top caterer of the area, is offered daily as well as distinctive coffee and teas. We are sensitive to special dietary needs or allergies as well, please make note of any concern in the Comment Box on the Occasion! Contact page. MORE…

SPECIAL WORKSHOP: Hands-On PhotoBotanic Photography


SPECIAL_white-badgeThe San Francisco Flower & Garden Show is proud to present three of the world’s top garden photographers offering SPECIAL PHOTOBOTANIC HANDS-ON WORKSHOPS (at an addition $50 fee) that follow the FREE seminar where the experts will work with you to answer your questions and help you perfect your photographic skills. MORE…