Alameda County Fairgrounds
APRIL 7 – 10, 2022


J Schwanke, Flower Expert coming to Nor-Cal Garden Show

Get ready for some Flower Power! The Host of "J Schwanke’s Life in Bloom on Public Television" is taking the stage to show you easy ways to include flowers in your life! J's all about empowering you to make every day MORE Flower Powerful! Lucky audience members will take home J’s flower arrangements!

J has four very lively presentations scheduled on the Floral Pavilion Stage:

Saturday:  11 am - Live it up with Flowers & 2 pm Create Your Own Life in Bloom
Sunday: 11 am - Flower Power - Full!  & 3:30 pm Fun with Flowers & J

J will offer his two Award-winning books, Fun with Flowers and Bloom 365 immediately following his presentation.
SPECIAL PRICE: 2 for $30!
J will be on hand to sign your books!

Fourth generation florist J Schwanke is a flower expert, flower content producer, and professional speaker, known throughout the flower industry and beyond. He is regarded as the most trusted voice in the flower industry. (He was actually born at a flower convention!) His TV show, J Schwanke’s Life in Bloom, and his website,, offers flower fans everywhere ways to learn and experience the fun of flowers and flower arranging, 24/7! J’s passion for flowers is far-reaching and infectious. J is the author of Fun with Flowers - Your Guide to Selecting, Arranging and Enjoying Beautiful Flowers, published in 2014, which received a Living Now Book Award. His latest book, Bloom 365 - The Essential Guide to Arranging Flowers Every Day, features 365 tips, tricks, and techniques for flower arranging and won the Independent Publisher Book Award.


  • Host, creator, and producer of J Schwanke’s Life In Bloom, a lifestyle tv show that is centered around flowers, on public television (PBS) and Create TV stations nationwide
  • ost and creator, internet video series Fun with Flowers and J seen on
  • Frequent guest on P. Allen Smith’s Garden Home, PBS, and P. Allen Smith’s Garden Style, syndicated, television programs
  • Author of Bloom 365 - The Essential Guide to Arranging Flowers Every Day
  • Author of Fun with Flowers - Your Guide to Selecting, Arranging and Enjoying Beautiful Flowers
  • Host and creator of internet video documentary series:
    • The Flowers of Colombia on uBloom, 12 episodes about Colombia’s culture of sustainability in flowers
    • The California Grown Experience on uBloom, 40 episodes featuring flower farmers and distributors
    • The Florida Fresh Foliage and Flower Tour, 8 episodes primarily featuring Florida’s vibrant foliage farms
    • Destination Dallas, 12 episode series on Trend and Color in the holiday and home accessories markets
  • Regular guest contributor to My West Michigan, and predecessor Take 5 and Company, WZZM TV 13
  • Design Expert for Dallas Market Center, the most complete wholesale trade resource in the world
  • Creator of uBloom Trend Synthesis, a trend publication for the flower and home accessories markets
  • Host and creator, internet video series JTV on
  • Product Designer, Gala Bouquet Holder, FloraCraft Corporation
  • Product Designer, Floral Fan Deck, John Henry Company
  • Creative Director for books published by the John Henry Co. (Wedding Flower Style, Flowers for Every Day)
  • 21 years as Public Speaker, Flower Design Consultant, and Flower Industry Spokesperson
  • 13 years as Director of Operations, Greens Greenhouses Flower Shop and Garden Center


UpComing J Schwanke Events

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